What’s your takeaway from the longevity event – and will you bring it back next year?

"Our key insight is that building a sustainable wellness philosophy takes staying power and consistency. The strong interest and active participation – from international hotel guests and locals alike – shows that demand for science-backed wellness offerings is very real. Since this approach is already woven into the Mar-Bella Collection guest experience, the 'Living Well for Longer' format integrates seamlessly. While longevity is currently one of hospitality’s biggest trends, we want to go well beyond surface-level initiatives. This year’s event brought guests and team members together with experts in nutrition, sleep, active aging, stress management, and hormonal health – delivering practically applicable, scientifically grounded knowledge. Given the overwhelmingly positive response, we plan to continue, evolve, and firmly establish the concept as a cornerstone of the Mar-Bella Collection experience next year."

What do you offer guests outside the event on the topic of longevity?

"The 'Living Well for Longer' series is the flagship of a philosophy we live by daily across our four properties on Corfu and in Parga. We embed longevity principles into the guest experience through two core pillars: movement and recovery. On the movement side, we’re continuing our successful partnership with Oyogo at Nido, Elix, and Avali – a daily, complimentary program of yoga, Pilates, stretching, and HIIT that makes movement a natural part of every stay. On the recovery side, our revamped spa menus across all properties feature Sothys products, blending cosmetic science with the power of nature to support physical regeneration. At Avali, guests can also enjoy Signature Treatments like Hanakasumi or Comfort Cocoon in an outdoor treatment pavilion overlooking the sea. This way, we ensure that science-backed longevity and wellness concepts are accessible to our guests year-round."

Many hotels are feeling the trend toward last-minute bookings – even in the luxury segment. Is Mar-Bella Collection seeing the same?

"Yes, we’re seeing this trend too – and for us, it’s a natural fit with the rhythm of our season. It simply reflects how today’s modern travelers plan their time. Thanks to the breadth of the Mar-Bella Collection portfolio, we’re well-positioned to accommodate these booking windows. Our focus remains squarely on guest comfort. Through digital tools like the Mar-Bella Collection App, even last-minute bookers can reserve à-la-carte restaurants, activities, and Sothys spa treatments before they even arrive. Our Corfu setup adds another layer of flexibility: our three properties – MarBella, Avali, and Nido – each cater to different guest profiles, yet share the same coastline. Through offerings like the 'Dine Around' program, guests can – subject to each property’s guidelines – use the restaurants and facilities of the sister hotels. So even spontaneous travelers enjoy the personal atmosphere of their chosen property while benefiting from the full resort experience."