Luxury Ambassador of the Month
Sarah Casewit, Founder ยท Mallorca, Spain
What sparked your passion for luxury travel?
"I was born in Marrakech to a mother who grew up in Brazil, Taiwan, Afghanistan and Paris and to a father who hitchhiked from Berlin to Lhasa at 17. Travel was never something I had to discover. It was the air I grew up in and it was in the fabric of my upbringing. The real spark to create something with travel came later in Mali, where I worked as a volunteer French-to-English translator for a group of academics. We crossed the country by land and by boat along the Niger River, and I was the bridge between the travelers and every village we reached. I realized my job wasn't just to translate words accurately but to carry the dignity of the people I was speaking for. That's what I still love most: being the person who connects two worlds and makes sure each one is seen in its best light."
Image: Sarah Casewit
Career
- 2012: Started work at luxury tour operator in Buenos Aires
- 2015: Co-founded Naya Traveler, one of the first women-led companies in luxury travel
- 2021: Sold my share of Naya Travel travel and took on an executive leadership role at a travel tech firm in California
- 2024: Launched namesake luxury travel consultancy Sarah Casewit
- 2025: Quadrupled revenue in twelve months. Also founded Eunoia Chapters, alcohol-free retreats hosted by me for small groups of women in unique destinations
Which travel themes do you specialize in?
"Morocco is my top destination by bookings, and it will always be home. From there my work follows the threads that connect North Africa, Europe and the wider Mediterranean, and more recently the Middle East and Central Asia, from Oman to Uzbekistan. Of course South America is a huge part of my portfolio as I lived in Buenos Aires for ten years. I speak English, French, Arabic and Spanish, and language is what makes these regions come alive for my clients. When you speak someone's language, you understand their humor, their customs and their rhythm, and very often you end up with a seat at their table. These are cultures shaped by centuries of trade, scholarship and craft, and I love revealing those layers to travelers who have only seen the postcard version."
What's the greatest challenge for travel agencies nowadays?
"I like to call it 'sameness'. Travelers can book the same hotel in two clicks, and too many agencies still sell exactly that: the same properties, the same 'uniquely tailored' activities, the same people bumping into each other at every stop. Luxury travel has drifted toward performing luxury instead of delivering it. The challenge, and the opportunity, is to offer something no platform can: real relationships on the ground, access that isn't for sale, and the judgment to know which experience will actually change someone. If an advisor can't do that, the client has no reason to call."
What has been your top goosebump moment on a trip?
"Sunrise at the cattle market in Nizwa, Oman. I went alone with my camera and was the only woman there. I expected to be an outsider, but the men greeted me with kindness and respect and simply let me be part of their morning. Everyone moved slowly, in traditional robes, guiding the animals through the dust. Then the first light came through and turned everything gold. I stood there with goosebumps, aware that I was witnessing a way of life that has barely changed in centuries, and that I had been trusted to see it."
What's the most unusual client request you've ever had?
"A client once sent me a spreadsheet detailing her 'life in travel' goals. She mapped out 50 years of travel, grouped by different eras of her life; a wishlist I had never seen before. She categorized and organized all the journeys by the best time to go throughout the decades, highlighting specific experiences aligned with her age at the time. She had overcome cancer recently and wants to live her life to the fullest. To some people, that means a crazy travel chart for the next five decades and I'm here for it!"