Hawaii

Hawaii: just the name evokes thoughts of sexy surfers shooting the curl, beaches full of palms, tropical cocktails, and lovely hula dancers setting that chill island vibe. With the cliché out of the way let's lei it down straight and give you everything you need to know to sell this unique destination!

Hawaii

Hawaii: just the name evokes thoughts of sexy surfers shooting the curl, beaches full of palms, tropical cocktails, and lovely hula dancers setting that chill island vibe. With the cliché out of the way let's lei it down straight and give you everything you need to know to sell this unique destination!

For years Americans regarded it as the honeymoon destination par excellence. Internationally, the Japanese were the most important source market for a long time. And now? Americans are tired of vacations in their own country from the pandemic while the Japanese shy away from inflated prices due to the weak yen. Then there was the fire in Lahaina last summer. As you may imagine, tourism in Hawaii has taken quite the hit lately. Nevertheless, the participants of the LuxuryWise fam trip with DMC Excursionist and Brand USA discovered that you can still have a great trip here, without any serious restrictions. Here are our hotel tips and recommendations for an unforgettable Hawaiian experience!

Ouch: Hoteliers on Maui put the decline in bookings at 25 (Q1/2024) to 30 percent (Q2/2024) since a terrible fire destroyed part of the historic town of Lahaina in August 2023 and devastated the lives of its residents. However, looking the other way and taking your vacation budget elsewhere won't help. Quite the opposite: tourism is by far the largest source of income for the U.S. state of Hawaii, and travelers are still very welcome! What's more, the restrictions for visitors are minimal. No, unfortunately you can no longer visit Lahaina's old town, but all other infrastructure, i.e. roads, hotels, restaurants, stores, sights, national parks, etc. is up and running. To put it rather bluntly, the LuxuryWise fam trip group stayed on Maui for three nights and three days and explored the island non-stop with a packed program. If we hadn't known, we wouldn't have had the slightest idea that there was a fire somewhere. Therefore, you can offer Hawaii as a travel destination with a clear conscience. With a very clear conscience, that is: Hawaiians have always felt a strong connection to nature and have been committed to sustainability long before it was considered "chic." The luxury hotel industry has followed suit: every five-star hotel has drinking water taps – sometimes in the corridors, sometimes in your room. Stylish water bottles are provided free of charge and can be taken home afterwards, and there's hardly any single-use plastic. The experiences offered in the hotels are also fulfilling modern traveler's desires. They are authentically Hawaiian, take into account the customs and traditions of the locals, and allow guests to fully immerse themselves in this unique destination. Taking in the sunrise in an outrigger canoe on the open sea at a place where, according to Hawaiian belief, special energies come together is one such experience. Even a cool northern German like myself might've shed a tear... You can learn to weave a traditional lei from all sorts of beautiful flowers, try the delicious kalua pig cooked in the hot volcanic ground at a luau, try hula dancing...the list of magical experiences really does go on and on.

The legendary Waikiki Beach in the capital city of Honolulu. Very beautiful and very touristic.

What is essential to be able to sell Hawaii really well though, is to know the character of the individual islands. They are a lot more different from each other than you might think. For example, Lanai might be picturesque but it's absolutely very, very, very calm. You can still find the right clients – ideally the ones looking for peace and serenity – but only if you're up to speed, and the Hawaii Tourism Authority is more than happy to help bring you into the fold. Other healthy tidbits – for some reason the U.S. has, in our opinion, an unfortunate penchant for carpets in hotel rooms, especially around the bed. This is also a regular occurrence in Hawaii and international travel advisors should be aware of this. As a destination Hawaii is also very expensive – it's a remote island, after all. Also, anyone who travels on their honeymoon will want to treat themselves, and therefore don't really mind to overpay a little. The price level hasn't changed much (yet), but despite the hefty bill and the long journey it's still worth it to discover the unimaginably fabulous nature, the fascinating culture, and the incredibly sweet and warm-hearted people!


4 Ways to Fall in Love with Hawaii

Helicopter Tour

Kauai or Big Island? That is the question, as both islands are great for helicopter tours. On Kauai, it's the spectacular Nā Pali Coast (pictured) and the huge Waimea Canyon that take your breath away. On the Big Island, it's the lava landscapes and the overgrown volcanic cones that these brave pilots fly into. (Do we really have to get that close to these steep walls...?!) If only for the photos, you should take the flight as a private charter. Otherwise you'll end up sitting in the middle seat between other passengers in the back – far away from where you should be: with your face glued to the window. Pro tip: book a sightseeing flight with a stopover at a waterfall and you've hit the jackpot for Insta-worthy photos!

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Iolani Palace

A visit to the only royal palace in the U.S.! It's Game of Thrones – Hawaiian style. In 1845, King Kamehameha III designated Honolulu on the island of Oahu as the capital of Hawaii and the magnificent governor's house became the royal residence. It was later demolished, rebuilt, and eventually the place where Queen Lili'uokalani was forced to abdicate her throne and imprisoned for several months after a coup d'état. On display is the quilt she made to stay sane during her imprisonment, and every year on December 28th her birthday is celebrated with music from the old days and employees in historical costumes. Good to know: DMC Excursionist arranges private tours of the palace.

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Snorkeling with Giant Manta Rays

Be ready to throw your comfort zone and privacy squarely out the window, as this activity is far too crazy and too popular to hold back. But: your guests can (and should) charter the boat privately – Excursionist knows the best suppliers. Nevertheless, snorkeling with giant manta rays at night in open water off Big Island is indeed a once-in-a-lifetime experience. The whole group clings to a kind of floating surfboard at the surface with snorkels and diving goggles as the knowledgeable guides maneuver the formation to where they think the manta rays are. Then a bright lamp installed on the underside of the surfboard comes on to attract plankton, and by extension their predators. This entices the gigantic animals to get really close and perform their fascinating underwater ballet right in front of you.

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Road to Hana

You haven't really been to Maui without this experience – a drive along the legendary Road to Hana. The road trip extends almost 100 kilometers (62mi.) from the island's capital, Kahului, to the sleepy village of Hana. It's one of those experiences where it's more about the journey than the destination. The route crosses 54 bridges – some that are so narrow that traffic has to alternate, and you can stop at picturesque waterfalls along the way (some of which you can swim in!). Take in the deep black lava sand beaches and the rugged cliffs with heavy surf. Buy the freshest coconuts and the best banana bread in the world from the locals. Of course you can do this on your own in a rental car, but it's much nicer with a guide who shares "his" Hawaii with you. Pro tip: ask Excursionist for guide Jasmine – she's their secret weapon!

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Hotel Tip #1: 1 Hotel Hanalei Bay · Kauai

Listen up, nature fans! The 1 Hotel Hanalei Bay was opened in February 2023 as the flagship of the 1 Hotels brand after extensive restoration of the previous hotel. As it does everywhere on the lushly overgrown "garden island," nature dominates Kauai's north coast and was appropriately reflected in the design of the hotel. The outside of the building is overgrown with green plants, which evokes the romance of the jungle, but also obscures the view in some of the rooms. You should still book your clients a room with a sea view, because they can look directly from their bed onto a picturesque bay with majestic green cliffs and a beautiful sunset sky. Incidentally, they have the same great view from the ballroom-sized shower in the 36 Ocean View Studio Suites. There are 252 rooms in total, and the structure of the building can certainly be described as adventurous. The lobby, for example, is on the 9th floor. After a few days you'll certainly get the hang of it, but for the first couple days it wouldn't hurt to give yourself just a few extra minutes to make it on time to that reserved table for dinner.

The resort has a stylish eco-look: earth tones and natural materials such as wood, stone, and plant fibers dominate the design. Thanks to fly screens in the room, guests can slide the windows open and listen to the sound of the waves as they fall asleep – a dream for mosquito haters (guilty)! And you've probably already guessed it: 1 Hanalei Bay is all about sustainability. As many products as possible are sourced locally and there's an extra tap with a filter and pretty water bottles in every room. Most of the activities offered by the hotel are free of charge. For families, there's the cute "Seedlings" program, where parents can playfully explore the natural beauty of Kauai with their children. But hold your horses – this is not a "Kids Club," as it's not (yet) possible to drop off the little ones. The second important pillar of the hotel is wellbeing, and the spa offers multi-day retreats. Six of the suites and 17 of the rooms are specially designed as wellness accommodations. The long-term goal is to develop the hotel into a medical wellness destination. The gym is from the well-known U.S. brand Anatomy Fitness, which is sort of a mix between fitness center and nightclub – a long red carpet welcomes arrivals and draws them to the training equipment with a VIP feel. All classes are included, even beach yoga and the jungle gym.

Trade Contact: Aulani Kealoha, Director of Sales

Hotel Tip #2: Auberge Mauna Lani · Big Island

Mauna Lani has been an Auberge hotel for about three years, and this has clearly done the property good. Reopened at the beginning of 2021 after extensive renovations, this luxury hotel on the beachfront is a feast for the eyes. The open, lushly landscaped lobby, the gently sloping bay, the simple, elegant interior – it's all just beautiful. The furnishings of the 334 rooms and suites are modern, high-quality, and unobtrusive, which makes them suitable for a multigenerational clientele the world over. Young, spoiled globetrotters will feel at home here just as much as the grandparents who've come along. An equal amount of thought has been put into the rooms. For example, two bottles of water are provided – one in the fridge and one at room temperature. That scores extra points! Unfortunately there's no minibar, as the concept is currently being revised.

In addition to the rooms in the main building, there are also five detached residences. The room layout is identical in all of them, the only distinction being the location: there's "Ocean View" and "Ocean Front." All residences have a private pool with a jacuzzi and two bedrooms, and can accommodate up to six guests overnight. The rate includes a (very good!) buffet breakfast, parking, and the use of a cute Mini Moke, which is basically a fun, jeep-styled mini car, that fits perfectly for the setting. An Experience Curator is on hand and a mini-yacht can be chartered by the day. Naturally, a private chef is always happy to fire up the barbecue for a sunset roast. Good to know: the pre-arrival team will go shopping before guests arrive and fill the fridge upon request. One tip for gourmets – the Canoe House restaurant with its Japanese-Hawaiian cuisine is an institution among the locals. As for activities, the range is extensive. The Sunrise Canoe Paddle starts very early in the morning for a fee, and surfboards, SUP equipment, and snorkeling gear can be rented at the Surf Shack. There's a special children's program and the turtle pond is heart-warming for kids aged 9-99. A marine biologist looks after the eggs and the hotel always holds a big release ceremony when the little ones hatch.

Trade Contact: Ashley Mangibin, Leisure Sales Coordinator

Hotel Tip #3: Fairmont Kea Lani · Maui

Have I suddenly been beamed to Spain? At first glance, the Fairmont Kea Lani looks like one of the Andalusian white villages. And one that shines like new: the renovation of all 450 accommodations was completed last summer, and work on the lobby and entrance continued until shortly before the end of the year. The reception area now consists of an open-air lobby with waterfalls, green areas, and an unobstructed ocean view. Directly behind the lobby is the Hale Kukuna, the brand new center for Hawaiian culture. You are also greeted by an impressive soundscape, as countless mynah birds chirp their lullabies into the balmy summer night. The good news for travel designers: you can't book a room category that is too small here, as there are only suites and villas. The 37 villas are not free-standing, but are arranged as terraced houses along the beach. The interior design of the suites, which all have one bedroom, is dominated by a subtle dove blue, taupe, and dark wood tones. The furniture is classically modern. Très chic! Each suite has a free-standing bathtub with a separate shower, a chaise longue, and a microwave. The highlight is the large, curved balcony.

The villas can accommodate six or eight people, and you can't get any closer to the beach at the Fairmont Kea Lani! Each has a fully equipped kitchen, a plunge pool, an outdoor dining area and a BBQ grill. Sun loungers and umbrellas await all hotel guests at the beach, but there is no service. What you should not withhold from your clients, however, is that with 450 rooms and three pools that are open 24 hours a day, the property is correspondingly lively. This is also noticeable during dinner at times. Nevertheless, the food in the Kō restaurant is delicious! The menu is peppered with typical Hawaiian feel-good dishes "à la grandma." This month, the seventh F&B outlet will be added when the seafront bar and lounge called Pilina opens, officially ending the renovation phase.

Trade-Kontakt: Rie Takahashi, Area Leisure Sales Manager

Hotel Tip #4: Four Seasons Resort · Lanai

It's a bit of a crazy sensation when you've been in beautiful Hawaii for a few days and it's only when you enter the lobby of the Four Seasons Resort Lanai that you really feel like you've arrived. Although nothing here screams "TROPICAL PARADISE!!!" in your face, the immense amount of space and an elegantly interwoven sense of place ensure that your soul immediately knows: I'm in Hawaii. And yes, the amazing view from the back of the building out to the bright blue sea also helps.

­Even on the way to your room, you always feel the need to pull out your phone to photograph the lush greenery in the courtyards and gardens, the stately shoals of koi carp, and the tastefully selected Hawaiian handicrafts that are Insta-perfect! The room will have you completely enchanted – especially if you've treated yourself to the Alii Royal Suite. "Alii" means chief of the tribe, and you'll feel like a king here too. The insanely beautiful design, modern furniture, unobtrusive art, teak bathtub, steam room, three bedrooms and two bathrooms – just, wow! Brows will raise and chins will drop for even the most seasoned luxury travel professionals here. Accordingly, the starting rate of $25,000 USD per night ensures that only top clientele will have access to this space. A cabana, a rental jeep, airport pick-up, packing and unpacking service, a stocked fridge, and wine supply are included in this room category.

The Hulopoe Presidential Suite is a bit more "tame" at a starting rate of $16,000 USD per night, but still includes many of the additional services and actually has a more beautiful view. The Ohana Suite offers the best value for money with its very spacious, beautifully furnished balcony, which is available with an Ocean View and Partial Ocean View (which can be very partial). We won't list any more of the hotel's 32 room categories here, but would rather get up close and personal with the untouched nature of Lanai. The bay directly in front of the hotel is a great snorkeling spot! If you want, you can also try archery, book a jeep tour, go to the spa, or go horseback riding on the hotel's own ranch. Important to know: as the travel options to Lanai are limited, the jet transfer from Oahu is included. Suite guests receive it as a private transfer, everyone else must wait briefly in a full-service lounge until all passengers have arrived.

Trade Contact: Debora Annett, Leisure Sales Coordinator

Hotel Tip #5: Halekulani · Oahu

Welcome to the heart of the action! The traditional Halekulani Hotel is located directly on the legendary Waikiki Beach in the capital city of Honolulu. Fishermen returning from their day at sea used to stay here. The fact that the luxury hotel, a long-standing member of Leading Hotels of the World, has more than 100 years under its belt is not obvious. During the pandemic, the 453 rooms and suites as well as the public areas were extensively renovated. Now it's the spa's turn, which is due to reopen in shining, shimmering splendor in May.

All of the rooms are modern, bright, and welcoming. Shades of white, champagne, and cream harmonize with delicate shades of blue. Or as the hotel itself puts it: "Seven Shades of White." All categories are pleasantly large for a city hotel, starting at 39 square meters (420sq. ft.), and even the entry-level category Garden View includes a separate bathtub and shower, balcony, and Nespresso machine. Of course, you should convince your clients to invest in the view. After all, you're here to look out over Waikiki Beach and Honolulu's landmark, the majestic Diamond Head volcanic formation. Keep in mind that Waikiki is dominated by high-rises, so you can see towering buildings all around from your balcony as well as from the pool area. LuxuryWise's favorite room is the Diamond Head Suite with its fantastic view from the extra large balcony. Gourmets should pay a visit to the Orchids restaurant, where Head Chef Christian Testa fashions classic Italian cuisine with Hawaiian ingredients. It feels even more authentic considering you sit just a stone's throw away from the quietly lapping waves.

Pro tip: If you have clients who are into spiritual experiences, you can organize a Hawaiian blessing ceremony by locals through Excursionist. It's held at Halekulani on a quiet rooftop terrace with a view of Waikiki.

Trade Contact: Leah Woolsey, Sales Manager

Hotel Tip #6: Rosewood Kona Village · Big Island

Beautiful. Just, simply beautiful. There's no other way to describe the impression you get when you arrive at Kona Village, a Rosewood Resort. Even journalists find it difficult to put into words exactly why they feel this way. Perhaps the magic of this place is invisible. According to Hawaiian belief, the mana, a force of positive energy, is particularly strong here. The founders also felt extremely drawn to this place when they sailed their boat New Moon into the then-uninhabited Kahuwai Bay in 1966. A concrete bunker in this deserted fishing village was unthinkable, so they built hales, the Hawaiian version of huts covered with thatched roofs from Ti leaves. Since then the standards have risen considerably. The original resort was closed in 2011 after it was destroyed by an earthquake. After ten years of planning and construction which cost a whopping $700 million USD, it was reopened as a Rosewood resort in July 2023. A Cultural Advisory Board with the descendants of the former residents has ensured that the special heritage of this corner of the world is preserved, including 28 archaeological sites spread out all over the property.

There are now 150 modern units and the entire resort is powered by solar energy. All categories have the same layout – only the location and views are different. Guests can book hales with one to four bedrooms, but even the entry-level category comes with a huge balcony. A regular hale sleeps two guests, while the two-bedroom configuration sleeps up to seven. One detail to be aware of is that while many rooms can be connected, if you book the combination with two queen beds instead of one king bed, there is no outdoor shower. The interior design by Nicole Hollis is intended to blur the boundaries between indoors and out, and the look is very natural and luxuriously understated. The bathrooms are chic with anthracite-colored floors, double sinks, shower cubicles, and bathtubs recessed into wall niches. Culinarily, remember that sailing ship on which the founders once arrived? Yeah... that's now a charmingly little beach bar which, like all the other bars at the resort, has created its very own Mai Tai. Mai Tai hopping, anyone?! And by the way, the condiments served with the meals are made by local women using ingredients they've picked themselves. Lots of angles for your storytelling!

Trade Contact: Meagan Davis, Senior Leisure Sales Manager

Special Recognition

Take a look at these properties that have impressed LuxuryWise with ideas big and small.

  • Andaz Maui: The resort in the popular vacation destination of Wailea has recently finished refurbishing its rooms and suites. The spa scores big points with a unique special service: every spa visitor can mix their own favorite fragrance. On top of that, the exact recipe is saved and, if desired, mixed into creams after departure, which are then sent to the guests' home. The signature restaurant Ka'ana is highly recommended with its delicacies served family style. Don't miss the sensational Ahi Poke! The Chef's Table Experience ($200 USD plus wine pairing) should be booked at least one month in advance.
  • Sensei Lanai, a Four Seasons Resort: Ommmm... Rarely can you decompress so quickly. The sister resort of the Four Seasons Resort Lanai is just a 20-minute drive away and in the middle of the most beautiful, well-tended gardens you can imagine – 27 gardeners look after this tropical paradise, through which guided tours are offered twice a week. Huge works of art among the plants provide additional wow moments. Nevertheless, this adults-only resort is actually a wellness hotel. Ten treatment "rooms," which are indeed free-standing, daylight-flooded Private Spa Hales ($300 USD/hour), come equipped with an infrared sauna, steam shower, bathroom, outdoor shower, giant teak bathtub, and even a private onsen. Minimum stay two nights!
  • Hana Maui Resort: Admittedly, the renovation planned for the end of 2024 is unavoidable, but this hotel, which has belonged to Hyatt for four years, should still be kept on the radar. After an extensive upgrade, the hotel is set to become an Alila, and it's the only hotel in the sleepy town of Hana at the end of the legendary Road to Hana. After a whole eventful day of sightseeing, the drive back to Wailea from here is loooong and boring, so the resort is a perfect oasis of peace and quiet for one or two nights. And the location itself is beautiful! The Deluxe Ocean Front Suites, from whence you can hear the waves crashing, have already been renovated and are nicely designed (Pro tip: book Villa 512!). Good to know: the former adults-only hotel still has a strong focus on wellness, but now also allows children.
  • Montage Kapalua Bay (pictured): Once opened as a Ritz-Carlton property, the Maui hotel and member of Preferred Hotels & Resorts is celebrating its tenth anniversary as a Montage hotel this year, and it's worth keeping an eye out for the special birthday packages. You should toast to this: The Cliff House, whose brand partner is Veuve Cliquot, is an exquisite event venue that has been spectacularly suspended above the rocky cliffs since 1940. Once used by plantation managers, it can now be rented as a buyout, but is also seasonally used as a champagne pop-up lounge, so timing is key.

Excursionist – Facts & Figures

The DMC Excursionist, which organized this trip, is based in Miami, Florida. In addition to the USA, Excursionist also offers its services in Canada and the Caribbean. Its main areas of focus include U.S. national parks, Alaska, and Hawaii.

Excursionist Overview:

  • Tailor-made: Customized luxury travel programs for the U.S., Canada, and the Caribbean.
  • VIP Expertise: The DMC has extensive experience looking after high-ranking and prominent guests.
  • Ssssssh: Discretion and absolute confidentiality have the highest priority.
  • Competitive Edge: Excursionist has negotiated special rates and amenities for travel agencies with all the providers mentioned here, and can also offer the conditions of the major consortia at various hotels.
  • Perks: The DMC has a multi-tiered Sales Incentive Program that offers both cash and travel rewards based on net USD sales.
  • USP: Many of the experiences offered have been specially developed for Excursionist and cannot be booked anywhere else including experiences with local personalities.
  • Multicultural: The Excursionist team of travel professionals, guides, and drivers speak a total of 15 languages.
  • Like a Rock: Travel advisors who book through Excursionist have a dedicated point of contact who ensures that both the booking process and the client's trip run smoothly. And they are all perfectionists!

Trade Contact: Norman Aynbinder, CEO & President