New Trade Show for Ultra Luxury

Private Luxury Events, organizers of TFest and other high-end industry events, has announced a new show for the ultra-luxury segment, appropriately named "Ultra." Here's all the key info!

What? The new trade show Ultra is designed to bring together the crème de la crème of the luxury travel industry. The aim is to offer a platform to the leading minds from the high-end segment where they can network, exchange ideas, and inspire each other – always with the aim of opening up new business opportunities for all participants. In addition, an honest, open exchange should help shape the future of the entire industry.

When? Ultra will be hosted from January 26-30th, 2025.

Where? In Dubai – where else?! And at Atlantis The Royal, naturally.

Who? A curated selection of the most sought-after luxury accommodations, destinations, and high-end DMCs. And of course the "best-in-class" of luxury travel advisors will be there.

How? Further details are available upon request. If you would like to apply for an invitation, please contact hello@privateluxuryevents.com.

The Insider's Scoop: Ultra has 100 spots for the top exhibitors, and will be a global trade show that's really focused on the top of the top. About 110 spots are slotted for the best buyers in the world, but according to PLE these numbers are a guide and may be capped at about 95 based on different factors. At the moment there is already a pre-approved list of participants. Invitations for exhibitors will be sent out later this week. For buyers, invitations will go out soon thereafter.

"Ultra is more than just a networking event – it's a carefully curated selection of the most exceptional professionals in the world of luxury travel. Prepare to push boundaries, unlock new opportunities, and be part of an exclusive gathering that is shaping the future of our industry."

Christy Kuplic, Managing Director, Private Luxury Events

What do the buyers think about this?

Roxy Robinson,

Roxstar Group

"As The Roxstar Group is specializing in UHNW and celebrity travel, I am thrilled about the announcement of the Ultra trade show. This exclusive gathering at Atlantis the Royal is set to redefine luxury travel exhibitions, offering an unparalleled platform for the industry’s elite to network and collaborate. In an era where personalization and bespoke experiences are paramount, 'Ultra' is poised to bring out the true essence of UHNW travel. By fostering innovation and setting new benchmark, I anticipate it will have a profound impact, driving the industry forward and inspiring new levels of excellence."

Blane Kieng,

Ultré

"The new Ultra trade show in Dubai is yet another indicator of how Private Luxury Events is always staying at the forefront of current trends in the luxury travel space. With the ever constant growth of the global luxury travel market, newer sub categories are always being created. The Ultra Luxury niche is such a sub-sector. As our luxury clients are ever chasing more and more exclusive travel experiences, the need to cater to this niche has increased to the point that this new high-end show is not only timely, but incredibly needed."

Stephanie Wetherell,

Alchemist Travel

"While there are already a lot of great trade shows out there (many of which I attend), I was very excited to hear about the launch of Ultra as something that will stand out from the rest. I’m hopeful that their curated invite list will truly mean that every appointment and encounter is meaningful and completely aligned to my interests and those of my business. And that over the few days in Dubai I’ll build some genuine connections, which at the end of the day is what the ultra-luxury end of the market is all about."