Soft Opening Purobeach Resort Santa Ponsa
A Sneak Peek Before Check-In: When LuxuryWise stopped by in mid-August, the property wasn’t quite guest-ready yet. But as we all know, great style doesn’t need a finished stage – and imagination is part of the job. So, we’re inviting you for a quick sneak peek. In our image gallery, you’ll find exclusive first impressions of everything your clients can enjoy since the soft opening took place at the end of August – right between the time we wrote this and the moment you read it.
Location
Perched on the hillside above Santa Ponsa Bay, the first Purobeach Resort claims the view, not the driveway.The drive up may not win any beauty prizes just yet – though Santa Ponsa has ambitious plans to polish things up – but once checked in, why leave at all? With its own Beach Club at the doorstep, the resort is a destination in itself. As part of Puro’s lifestyle brand – born in Mallorca’s beach clubs and now spanning hotels and seaside hideaways across Spain and the Adriatic – it delivers that signature laid-back vibe with a Mediterranean twist.
Puro Style
Five-star boho chic meets club vibes: 160 rooms, four restaurants and bars – way more than you’d guess from that first glance off the terrace. Ignore the building mishaps down below, and the view opens up to a dazzling turquoise bay. And once the DJs fire up the turntables, that’s when the true Puro spirit really kicks in.
Club Vibes
The Beach Club is the heart of Purobeach Resort – a stylish twist on the classic pool scene and the true social hub of the house. Sun loungers and daybeds, in-water loungers, DJ beats and signature cocktails – the signature magic of the Purobeach Clubs and Puro Hotels finally brought together under one roof. P.S.: Day guests are welcome, but those coveted daybeds are strictly reserved for hotel guests.
Relax
The very first five-star Puro with a pool comes with not one, but two inviting options. For a quieter escape, guests can retreat to the smaller adults-only pool tucked along the side of the resort. From here, views stretch over slender cypress trees all the way to the open sea – the perfect spot for anyone looking to slip away from the buzz of the main area.
Taste
From freshly grilled catch-of-the-day at the à la carte restaurant Ona to live cooking stations at the buffet restaurant Mantra, from aromatic Nikkei and fusion creations at Purobeach to quick bites in between – the culinary line-up ranges from laid-back and light to elegant and exotic.
Flow & Mediterranean
The entry-level "Flow" rooms clock in at around 20 square meters (215 sq.ft.) and come with a queen bed. Views stretch either into the greenery or toward the resort, with many (though not all) featuring a balcony. Perfect for clients who want the Puro vibe in a compact, stylish setting. Starting from the "Mediterranean" category (pictured), every room comes with a balcony and/or terrace.
Mandala
Spacious deluxe rooms with terrace and sea view – the "Mandala" category blends laid-back living with effortless boho flair. Sofas invite guests to kick back (and can double as a bed for a child up to 12), while generous space and endless sea views set the tone. Important sales note: layouts differ by room location, and in some cases the sofa may be positioned less conveniently than shown in the images.
Suites
The suites take the Puro feeling to the next level – with private terraces overlooking the sea, hammocks for lounging, and open-air showers. Add a maxi-bar for those personal indulgence moments, private check-in without any detours, and à la carte breakfast to start the day in style. The Puro spirit shines through in the Joy (Junior Suite, with or without sea view), the Oasis del Mar (Suite with sea view), and the signature Purobeach Suite.
Future Plans
Next Stop: Croatia!
LuxuryWise readers are first in the know! Announced exclusively during our visit: starting 2026, the Puro spirit will breeze into a second Adriatic hotspot – with a brand-new beach club in Poreč, Croatia.
Trade Contact & Info
Janine Rauen Sales & Marketing Director Puro Group Email & Phone
More information: www.purobeachresort.com.